About me
35 years old
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35 years old
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More than 14 years working with communication, growth and branding. Partner at video tech Netshow.me and head of marketing in brazilian's philantech, Infineat.
I am really passionated about brands and how they say, think and be around consummers.
Marketing is no longer about the stuff that you make, but about the stories you tell about a great stuff.
I have directly worked in branded content production. Content is the strategy getting a form.
Creativity is knowledge having a lot of fun. So that is main conductor to reach all my goals.
Infineat 2022 - present
Role
Building the infrastructure to take Brazil out of the hunger map.
Take care of the entire Infineat brand. Leading marketing team in design, growth, video, social media, brand strategy, content and PR.
Achievements
Almost 2000 ton of food surpluss was redistributed in 2023 for people in food insicurity .
More than 150 stores contribuing along the year.
Gupy 2019 - 2022
Role
Take care of the entire Gupy brand. Leading creative teams in design, UX/UI, video, social media, brand strategy, content and PR. With a wide contribution also in growth, events and product.
Achievements
I leaded an entire rebranding in 2020. I have participated 2 different M&A's. We acquired Niduu and Kenoby, two tech companies. Kenoby was our biggest competitor in national territory.
M&A's strategy
Executed in 2021 and 2022. 2 tech companies Acquired.
Rebranding
A completly intern project leaded by Gupy's Branding Team.
MRR Increase
Directly impact in mounthly revenue generated by branding.
BNPS
Brand Net Promote Score calculates the positive brand impact.
Behind the Work Badge - Ad Campaign
2021
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Gupy's first institucional campaign. It opens an conversation with candidates, about job that we do at work, and the another side of the work badge, our jobs at our personals lifes.
-Gupy Brand team:
Gabriel Jeldes/ Matheus Ramassini/ Michele Corrêa/ César Matheus
Watch it︎
Netshow.me 2013 - 2019
Role
Netshow.me is a company specialized in professional online video and live broadcast solutions. Our mission is to help companies and organizations to transform videos into business value.
I've took care of the entire Netshow.me brand. Leading our growth marketing team, content, UX/UI, video, social media and PR.
Achievements
I helped create a team of almost 100 people today. One of the only video techs in Brazil. With over 100 customers and over 5,000 live streams.
Partner since 2013.
Streaming Technology to develop your business.
Streaming Technology to develop your business.
